Nowadays, most businesses rely on computer networks and systems to function. Business Continuity and Disaster Recovery are part of the process when a company experiences a ‘disaster’, such as a fire, flood, data theft, hardware loss or loss of personnel.

As a Managed Service Provider, setting clients up with cloud-based Disaster Recovery systems is the most effective way to keep their business running efficiently.

In this article, we’ll be explaining how you can market cloud-based strategies to clients and how we at BCDR can help you with this process.

Advantages of cloud-based continuity and DR

Compared to older versions of backing up data, cloud-based backups have notable advantages.

When providing services to SMEs and other clients, it’s crucial to have these advantages in mind.

Below are some of the main advantages of cloud-based Business Continuity and Disaster Recovery options and strategies.

Scalable and flexible

Most cloud-based Business Continuity and Disaster Recovery systems can be sold on a pay as you go basis. This means clients can choose a service that best fits the size of their business and the needs they have.

For example, SMEs might choose to backup only their most critical data (such as financial information or personal details) while storing less important information locally.


Rather than a customer bearing the cost of protecting and backing up data, it can be transferred to a specialist Disaster Recovery as a Service (DRaaS) provider. For instance, the client in question won’t need to hire server technicians or purchase physical hardware, security or additional premises.

With the necessary skills and experience, DRaaS specialists, like BCDR, can look after the essential Disaster Recovery strategies and monitor everything constantly. The client incurs this cost ‘as a service’.

Accurate backups

Cloud backups are 99% reliable, ensuring that data should almost always be completely intact and retrievable. There are very few instances of cloud data ever being lost as it’s backed up to multiple locations worldwide. It’s very unlikely that all of these would fail at the same time.

Cloud backup systems are considerably more reliable than traditional methods such as USB memory sticks or CDs.

Reduced downtime and quicker recovery

Current cloud-based Disaster Recovery systems can start re-uploading all data within moments of a disaster, depending on the situation. Where necessary, a customer could redownload everything onto a similar device instead.

Compared to traditional methods, cloud-based DR solutions can be accessed from any location with internet access, meaning data is never truly lost. This is particularly handy if a disaster occurs while a client is away from the business’ physical premises.

The quicker a business can get back up and running, the fewer its costs. From its point of view, time is money, which is where cloud-based Disaster Recovery is in a league of its own.


All DRaaS will, by necessity, have a strong emphasis on data security.
Data will be encrypted during storage, upload, and retrieval to ensure nobody else can read it.

Authentication protocols and procedures also mean that only the necessary personnel can access files and backups.

Simplified testing of DR systems

For peace of mind, clients and MSPs alike often like to test their DR system to see if it’s working correctly. Traditionally, this requires extra hardware and testing programs specifically for this purpose, an additional cost to a business.

Cloud-based backups completely eliminate the need for this. With a few clicks, you or a client can easily see if the data has been backed up, the latest versions, and all sorts of statistics and notifications. As a result, you save money and time, and the whole process is considerably more straightforward.

How a specialist DRaaS provider can help

BCDR is a specialist DRaaS provider. With experience in the industry, we work with MSPs to support all the background processes and general running of cloud-based data recovery solutions.

These programs are highly specialist. As such, most MSPs don’t have the required internal expertise or skills to effectively operate it by themselves.

That’s where we come in. We’ll look after building, monitoring and managing Business Continuity and Disaster Recovery services for you, monitoring and maintaining everything on a daily basis, leaving you free to provide additional services to your clients.

All our solutions are bespoke and tailored to your client’s individual needs.
If you’d like to get in touch with us for a free no-obligation chat about your options as an MSP, get in touch today.